Ramanujan IT City, sits at the gateway to the IT Corridor, where one tower prominently facing the Rajiv Gandhi IT Expressway was envisioned with a signature beacon at its top corner to embody the client’s brand identity. 

The design team conceived a BOX-shaped Media-BOX as an architectural alternative to conventional billboards—sensitive to the urban fabric, client’s brand, and office occupants behind the façade. The double-skin system, integrating optical materials and lighting, was crafted to create distinct day and night expressions: reflective and diffuse fritted glass by day, transforming into a luminous brand image by night.